EMAIL MARKETING.

What is email marketing?

Email marketing is a technique used by professionals that are looking to make contact with companies that meet their special parameters. Unlike cold emailing, email marketing is a one-to-many form of prospecting. This technique is also primarily used in business to business sales “b2b”. The email list can be created internally or simply purchased from a lead list vendor, which can run from .25 cents to .75 cents. Email marketing is only personalized to a category level, unlike cold emailing which is personalized to the specific company and individual you are trying to contact. Marketers are realistically looking for a 2%-8% response rate.

Spam vs. Cold Emailing

Spam is unsolicited bulk commercial e-mail. In the off-line world we call it junk email. This technique is mostly used in the business to consumer “b2c” realm of business and the item that is being sold is generally of low value. Zero research has been done in regards to the recipients and the list of emails is usually purchased in bulk from list vendors who specialize in this field. “Spammers” are realistically looking for a .05%-.1% percent response rate.

What is cold emailing

Cold emailing is a technique used by sales professionals that are looking to contact particular people within an organization that have specific responsibilities. It is a one-to-one communication to make contact with someone and get them interested in your product or services.

Cold Emailing enables sales professionals to contact people through a technique which is in no way related to spam.

Why should I cold email?

Email has become a mainstream way of communicating and is even preferred by some people, such as technical people who do the majority of their communication through email. Many people spend a large majority of their day sorting through and responding to emails. Not using this medium of communication for your outbound activities would be wasting a valuable tool that you have at your disposal.

Is cold emailing more effective than cold calling?

It is less obtrusive and your prospect may be more likely to review your message at their leisure.

When should I use cold email?

Email can be used as a stand alone outbound tool or in conjunction with your calling schedule. If you are using email as a stand alone technique, anytime would suffice. The beauty of email is that you do not have to “catchsomeone at their desk”. If you are using it to make a cold call a warm call, you can send it one hour or one day, before you call. Email is also a great follow up tool after a call.

What should I write in a cold email?

In general your email should be as personalized as possible, to make sure the recipient knows that you sought them out specifically and you have some important information that will help them succeed in their position. It should also show that you have done ample research about the company and have a clear idea on how you can help them.

Email Marketing: The First 48 Hours Are Critical The next time you broadcast a permission-based email to your customers, members or newsletter subscribers, monitor your response for the next 48 hours. That’s when the vast majority of those who would open your message will actually open it, according to the results of our recent study. What’s more, 95% of people who read your message do so within six days of your mailing.

Cost-effective Email Broadcast is the most cost effective way to deliver a customized message to a large group of people. It offers marketers rapid time to market while eliminating the cost of postage, printing and packaging. No more long hours of preparation to send your information- automate your communication process. Convenient Do it all from your desktop.

Just contact us for a discussion of strategy, pricing, and statistical data by submitting a request for information.

Want more information? Please contact us to get a quote!